It is difficult to imagine, that in our time of high technologies there exist places, where progress didn’t come. Moreover, the more this progress can reduce possible profit, the longer time they are restraining it by all available means.
It’s known that most free email services exist on profits from advertising that is shown to users in the email account web interface. So, web industry giants don’t hasten to provide free access to the mailboxes via POP3 and SMTP protocols, as the efficiency of their ad places will considerably decrease which is unwanted situation.Such giants as Yahoo.com, Hotmail, and AOL.com have many users who are attached to other services of the companies and they are being slow to provide users with such access, just because people got used to use the web interface.
Of cause there are some ways to avoid these limitations. For instance there is third parties’ software for Yahoo! mail converting web traffic into POP3. However, it is possible to steal mailbox passwords with the help of such programs which reduces a wish to use them. For Hotmail.com by MSN.com there is a possibility to use a special protocol, which is integrated into Outlook Express, and is not available to other email program developers, which also limits the user’s freedom to choose an email program. The AOL.com has access by POP3 and SMTP, but it is accessible for the clients for internet access from that provider and this cramp the region of mail using because the internet access from the AOL.com is not everywhere.
Still they loose a lot when trying to follow out of date marketing policy directed to online-advertising constraining user’s freedom of choice. There is another way to monetize visitors, attracting users and keeping them. Such new model of user treatment was Google.com Company and its e-mail service – Gmail.com. Initially they provide users access to POP3 and SMTP interfaces not restricting user in methods of work with e-mail. However this service has a great advantage over common mailing applications like Outlook Express – it is a big volume of mailbox disk space allowing user to keep all the e-mails straight at the server and get access to its’ mailbox from any part of the world.Moreover, only relevant ad is showed to the user, no obtrusive banners! This format is becoming more and more likable for email users because a convenient web interface allows you to forget about installing and setting problems of email programs.
As a result e-mail of the Future performs as web-interface without the use of mail applications. Most probably Yahoo.com, MSN.com and AOLwill use this model in the future, because such approach better than the old methodic with the using of mail programs.The protocols POP3 and SMTP are also outdated themselves. For example Gmail.com gives you the opportunity to receive notifications about new emails through a special RSS feed.
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